Emma Rae Boutique was founded by sisters Kassidy and Karly and named after Karly’s daughter, Emma Rae the little light who inspires us daily to see ourselves with positivity, embrace joy, and remember that life is meaningful in the smallest moments.

What began as a way for us to spend more time together as sisters has grown into a boutique rooted in family, femininity, and connection. Our mom also shares in the dream, handcrafting her own handbags that are part of our collection, making Emma Rae truly a four-generation labor of love.